Análisis comunicacional de las estrategias del Servicio Integrado de Seguridad para la difusión es su denominación como ECU 9-1-1.

Abstract

This article aims to show the communication processes developed by the Integrated Security Service: “ECU 911” through an analysis that considers communication as a fundamental tool for work between the institution and citizens. To this purpose, it develops concepts like communication, citizen participation, citizen security and public policy, which are the basis for institutional work and the projection of intervention activities that contribute to citizens’ comprehensive security. It also includes support from other institutions of emergency. As background for this article it must be known that the Integrated Security Service “ECU 911” emerges from the concept of security, based on the protection of citizens in joint work with the aforementioned institutions and the Communication Department, which determine guidelines for communication management at local and national levels, so that there will be an adequate treatment of information, dissemination and position of the institution. Thus, the communication system that all organizations have, with a communication system allow inter-institutional processes to develop, as it happens in the case of the ECU 911, whose strategies may become a tool that sensitize and achieve changes in society by offering the citizen elements for decision making. Communication must become a priority so it can exist a true understanding of the importance of safety and prevention