Incidencia del uso de los catálogos virtuales versus catálogos impresos en las empresas de codméticos de Guayaquil

Abstract

This academic article seeks to know the trend of use of printed catalogs compared to digital catalogs in consumers of cosmetic products in the city of Guayaquil, for this the quantitative method was used for the statistical analysis of the surveys, which showed that both types are important for consumers.