| dc.description.abstract | The sharing economy has emerged in recent years as a disruptive approach to traditional business models. While relevant and conceptually appealing, there is a lack of clarity about what distinguishes the sharing economy from other platform enterprises. In this paper, we seek to solve this problem. Drawing on a multi-year research program and a design-based methodology, in this paper we introduce a novel actionable framework and generative tool called the Sharing Business Model Compass. As an actionable framework, the Compass helps elucidate the multiple, innovative forms sharing economy businesses are adopting. As a generative tool it enables entrepreneurs, investors, incubators and incumbents interested in entering the sharing economy to create, present and evolve a compelling sharing business model as well as evaluate its extent of robustness, whilst embracing the complexity of this business space. We provide evidence on the current performance of the model and discuss implications for policy-makers, markets and competition, incumbents, and the very same ventures fueling the sharing economy. We conclude by discussing future design opportunities and challenges for the sharing space as whole | |
