THE IMPORTANCE OF CORPORATE REPUTATION OF MEXICAN PACKAGING PRODUCER IN BUILDING CUSTOMERS RETENTION

dc.creatorLorena Rodríguez Péreztrejo
dc.date.accessioned2019-10-08T20:37:37Z
dc.date.accessioned2022-10-13T19:44:00Z
dc.date.available2019-10-08T20:37:37Z
dc.date.available2022-10-13T19:44:00Z
dc.date.created2019-10-08T20:37:37Z
dc.identifierhttp://hdl.handle.net/11285/635609
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/4207632
dc.publisherUniversidad de los Hemisferios
dc.relationhttp://www.redalyc.org/revista.oa?id=1995
dc.rightsRazón y Palabra
dc.sourceRazón y Palabra (Ecuador) Num.74
dc.subjectComunicación
dc.subjectCorporate reputation
dc.subjectstakeholders
dc.subjectcustomer retention
dc.subjectpublic relations
dc.subjectPR
dc.subjectcorporate communication
dc.titleTHE IMPORTANCE OF CORPORATE REPUTATION OF MEXICAN PACKAGING PRODUCER IN BUILDING CUSTOMERS RETENTION
dc.typeArtículo científico


Este ítem pertenece a la siguiente institución