A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS

Abstract

The objective of this dissertation is the meaning as transcurrent of the process of creation and implementation of the regional development strategy. From the theories of the Actor-Network (Callon, Latour and Law, mainly) and the theory of the Laudes Fracas, they seek a creation of the social network DRS and how they constitute the social bonds between the actors that constitute a network and were carried out by the same community of the community of Imbê, municipality of Poconé - MT. The formation of social bonds, targeting the time of relationship, emotional intensity, motivation and autonomy to create strong bonds? And the weak ties, how important is it to the network? Do the conflicts, always present in social relations, have a greater impact on the social ties between the DRS social network actors and have "broken" some of these links? The final answers throughout the research, but in the end we were somewhat predicted, with respect for the strength of weak ties and their linearity. Based on a social network DRS with comprovated the case of the actions and actions of social social based in the consumer strategy by NEGOCIAL DRS of the BB that back your heart of your sustainability issue, where the success of hum The entrepreneurship must attend, like economic, social, environmental and cultural issues, in other words, socially just, environmentally sound and related to cultural diversity. Discover the central actor of the network, which is the role initially, be exercised by BB, did not consolidate. In the same way that we verified a social network DRS of Imba was created with great wishes and the systems were not able to change this dynamic. But our aim, the great point of view was a discovery on the aspect of "relationship time", which had as its founder the theory of a large number of people and which is not an indispensable element for determining the strength of a social bond .