Tesis
Do gourmet à gourmetização : a interface econômica e simbólica da gastronomia midiatizada
Fecha
2019-07-19Registro en:
SILVA, Luzia da Silva. Do gourmet à gourmetização: a interface econômica e simbólica da gastronomia midiatizada. 2019. 200 f. Tese (Doutorado em Estudos de Cultura Contemporânea) - Universidade Federal de Mato Grosso, Faculdade de Comunicação e Artes, Cuiabá, 2019.
Autor
Abonizio, Juliana
http://lattes.cnpq.br/9668060044309607
Gushiken, Yuji
667.836.741-34
http://lattes.cnpq.br/6562497517787376
Siqueira, Aline Wendpap Nunes de
992.147.841-91
http://lattes.cnpq.br/0511934507163474
164.498.428-81
Menasche, Renata
051.441.538-01
http://lattes.cnpq.br/2945823100984166
Collaço, Janine Helfst Leicht
090.457.878-06
http://lattes.cnpq.br/9655194212314066
Santos, Giordanna Laura da Silva
012.689.091-90
http://lattes.cnpq.br/6969828032349548
Institución
Resumen
With the increase in income, consumption and aggressive marketing, which makes excessive use of
labels, we have seen the phenomenon of Gourmetization, in which day to day foods started to have
expensive versions of themselves. In this context, this thesis examines the forms of food
mediatization, paying attention to advertisements, television programs, books, magazines and social
media, in order to understand how the phenomenon of gourmetization interconnects food and other
consumer sectors using gastronomic language. The choice of procedures is not dissociated from the
theoretical-methodological trajectory of the studies of Culture, Communication and Consumption and
through interdisciplinary orientations, dialogues with historical and other more specific context, but
not less important, concepts such as those related to food, culture, communication and consumption.
Thus, the idea is to think about the phenomenon of gourmetization in a sociological and
communicational bias inherent in urban life in contemporary society, precisely because this gourmet
wave is not alone, it is part of this whole social context. Gourmet discourse, with a glamorizing and
consumerist bias as a market phenomenon, can be broad enough to become global but not
homogenizing, because in discourse the symbolic uses are quite varied. It can be concluded that the
concept of gourmet, born under the sign of pleasure, enjoyment without commitment, today has to
handle socio-political and environmental demands. Food has become a field of moral and political
values, through the double individual movement of personal choice and publicity, both private and
public. Thus, the gourmet discourse, with its economic and symbolic interface, with social interactions
and conflicts, enabled new ways of building public opinion, with new forms of citizenship and even
politics. We insert food into a broader background in which culture deals with the relations of meaning
that organizes social life and the relations of meanings, submitted to the socioeconomic, political and
cultural movements that influence people's daily lives.