Sentidos da sinalização viária : Cuiabá em tempos de Copa do Mundo

Abstract

This dissertation is the result of an investigation focused on the urban agglomeration of Cuiaba and Varzea Grande cities, during the years of 2013 and 2014. Period used for the preparation of the FIFA World Cup Brazil 2014 and hosting the soccer games at Arena Pantanal since Cuiaba was voted as one of the 12 host cities on may 31, 2009. The world's largest sporting event seems to be the motivation that triggers a series of urban mobility projects, such as trenches, bridges, viaducts, implementation of the Light Rail Transit (LRT). Moreover, the construction of the new soccer stadium, intensifying existing urban traffic problems. Traffic deviations emerged due to streets and avenues interdictions. The situation has worsened because such deviations suddenly modified and migrated according to particular interests and the construction progress. It is in this physical space of constant transformation, a "non-place", a place of passing, a necessary installation for the accelerated movement of people. The language system of guidance signs were analyzed to be interpreted according to the conviction that these (signals) alone organize the traffic, in order to achieve a safe and efficient flow. The traffic signaling, when mediates the user's relationship with the roadway space, establishes the communication phenomenon, becoming then, a practice of meaning production. Facing this phenomenon, it was identified, through observation and the application of semi-structured interviews with pedestrians and drivers through photography and video recording, the signs present in the roadway space that crosses the conventional representation of traffic signaling, creating other meanings. Through the recorded speeches, we have registered the representations assigned to that situation. The World Cup is a unique factor in this study because it is the moment in which the imagery permeates directly the subjectivity of testimonials. Moreover, also presents itself, through graphic icons of the soccer universe, on the street and road signs. We have analyzed the manifestation of such imaginary as one of the signs that cross the transformation of the road space context. Moreover, this relationship can only be addressed through an interdisciplinary perspective. In which different knowledges as Peirce's sign studies, graphic design perspectives about signaling and the understanding of the Brazilian traffic code signaling system promote the understanding and analysis.