Estratégias de monetização e pivotagem de startups tecnológicas em Santa Maria, Rio Grande do Sul

Abstract

The entrepreneurship present in the academic environment and the search to solve problems in a practical, efficient and innovative way make the Federal University of Santa Maria, one of the greatest poles of technology and development of new solutions in the country. This Applied Research in Production Engineering aims to analyze successful startups located in Santa Maria, Rio Grande do Sul and to investigate the relevance of monetization strategies to reach the success of these organizations. The study was carried out in companies that have gone through the acceleration process at the Santa Maria Technological Incubator, and now offer high technology products and services to its clients. In order to reach the proposed objective, on-site interviews were carried out, it became possible to determine which factors culminated in the modification of the monetization strategies, and the pivots performed in relation to them.