Proposta de modelo de planejamento estratégico para atividade de minimercado: um estudo de caso

Abstract

Organizations are facing an increasingly fierce competition, need a means to help her take a good market position with a good and growing number of customers. It is in this context that the strategic planning, a tool that analyzes the internal and external environments in order to develop strategic issues that can establish the directions to be followed by the company aiming to better leverage their potential. This study verifies that this strategic planning tool is capable of supporting a small organization in particular, and have your manager in advance to make decisions without being hasty.