A realidade aumentada como ferramenta de difusão patrimonial: Pokémon Go, um estudo de caso

Abstract

This work presents a study about how augmented reality can be used as a tool for patrimonial diffusion, using as elements the sites and objects that have patrimonial value located on the campus of the Federal University of Santa Maria (UFSM) and the game Pokémon Go. For this, it was necessary to collect concepts, authors and bibliographical references with the purpose of providing a basis for the work; to verify what are the objects and places of patrimonial value of UFSM, and how these are identified in the game, investigate the diffusion of these elements among the community and verify what is the community's perception regarding the objects and places of patrimonial value of the UFSM present in this game. Thus, through the analysis of concepts and data collection on the elements used as basis for UFSM’s Pokéstops and questioning the perception of Pokémon Go players about the theme of historical and cultural heritage, it was possible to perceive that the latter, despite of their reasonable knowledge about patrimony and their methods of diffusion, are assisting - albeit unintentionally - in the diffusion of the institutional patrimony through the use of the Pokéstops Indication System present in the game, providing information and their perceptions of the elements selected by them. Preservation, conservation and patrimonial diffusion is a duty not only of the custodians but also of the community, and both must work to ensure that this patrimony remains in a position to continue to represent the memory and history of the society where they are inserted.