Trabalho de Conclusão de Curso de Graduação
Instrumentos de comunicação interna como elementos na construção do clima organizacional positivo
Fecha
2018-11-27Registro en:
BORN, A. P. Instrumentos de comunicação interna como elementos na construção do clima organizacional positivo. 2018. 88 p. Trabalho de Conclusão de Curso (Graduação em Relações Públicas)- Universidade Federal de Santa Maria, Frederico Westphalen, RS, 2018.
Autor
Born, Ana Paula
Institución
Resumen
We present in this document the Course Conclusion Paper, entitled "Internal communication tools as elements in the construction of positive organizational climate". The research deals with the subject of internal communication and analyzes how the internal communication tools can contribute to the organizational climate and aims to understand the relationship between the internal communication tools and the positive organizational climate, using as source the ranking of the 150 best companies to work of 2017, of the Exam. Therefore, we present as methodological procedures the bibliographic research, the accomplishment of a closed interview with data collection through the internet, documentary and content analysis. For the data collection, we contacted the companies sending a questionnaire that had the objective of identifying which are the internal communication tools that the companies had. At the opportunity, we also requested a communication tool that the organization used with its internal public. Continuing, we use the content analysis in the materials received from the data collection and, with some outstanding categories of the theoretical reference, we will analyze if these may be contributing to the organizational climate of the company. Among the results we have the perception that the newspaper of the Aperam League seems to contribute more effectively to the construction of a positive working climate, while the magazine of the A.Yoshii group is more focused on the external environment.