A representação da identidade camponesa na comunicação contra-hegemônica do movimento dos trabalhadores rurais sem terra

Abstract

This paper analyzes the representation of peasant identity through the “ Jornal Sem Terra”, newspaper produced by the Communication Sector of the Landless Rural Workers Movement (Movimento dos Trabalhadores Rurais Sem Terra – MST in Portuguese) of Rio Grande do Sul – Brazil, since the year 2014. The booklet is the main means of communication of the MST in the state, and is seen here as an organizational and formative estrategy that fosters, reproduces and recreates the peasant identity that gives unity to the movement. In the first chapter of the monograph there is a theoretical rescue on concepts such as culture, representation, hegemony, counter-hegemony and identity; in the second chapter we discuss the specificity that characterizes the peasant identity in its social relations of similarity and distinction; in the third chapter, when going back to the history of the MST, it is approached how the communication was viewed by the Movement over the years of its existence, and how its guidelines were established; Finally, in the fourth chapter, a qualitative analysis of the editions of the Sem Terra Journal of the MST-RS will be made, in order to list through the materials, editorials and images the elements that foment, reproduce and recreate the peasant identity of resistance of the MST, linked to the struggle for land, occupations, marches and public acts of the movement, as well as its project identity, linked to agroecology, food sovereignty, healthy food production and quality of life in the countryside.