Trabalho de Conclusão de Curso de Graduação
O perfil dos consumidores de produtos de beleza: pesquisa com questionário on-line
Fecha
2021-08-27Autor
Bueno, Isadora dos Santos
Institución
Resumen
This monograph aims to identify the relationship between female consumption of beauty products and income. In
addition, we sought to verify the products consumed, identify the social class that consumes the most, and analyze
the other factors that influence the purchase and use of beauty products. To this end, a survey was carried out
through the inductive method, thus collecting data from two questionnaires applied in an online platform, in this
case, Google Forms. In both questionnaires used, a link was created and released by a messaging application and
Facebook. It is worth noting that the results obtained show that income influences the purchase of beauty products
but does not prevent them from consuming. What varies is the number of products purchased according to income.
It was identified that the most consumed products are hair, makeup, and moisturizers. Moreover, it was determined
that this sector's most consumerist social class has the most significant purchasing power. However, it was noticed
that people with lower income are active consumers, but with restrictions. In addition, it was seen that consumers
prioritize quality, although it means paying more expensive for it. Finally, it was observed that there is a change
in people's behavior, which aims to optimize your time and get more practicality in everyday life when choosing
aesthetic procedures. Therefore, it proves how important it is to analyze the market of beauty products, as it
continues to grow even in times of crisis.