Ghetto Chama: uma proposta de produção cultural e as relações com a cena hip hop de Santa Maria e região

Abstract

Our research provides the basis for proposing an experimental project, based on the precepts of appropriate cultural production by Public Relations. The cultural project was developed in the light of the Law of Incentive to Culture of Santa Maria - RS and is entitled “Ghetto Chama”, which seeks to hold a Hip Hop event as a way of expression in which young people recognize themselves in an inclusive and representative way. For a better development of the theme, we approached culture, identity, production and cultural management and the historical-cultural context of rap.