Uso das mídias sociais pelas editoras: um estudo com enfoque na visibilidade

Abstract

This paper presents an analysis of the digital marketing strategies that five Brazilian publishers use, these being Editora Intrínseca, Grupo Editorial Record, Editora Ediouro, Companhia das Letras and Editora Sextante. The publishers were chosen through the most sold in 2015 ranking, from the site PublishNews. From this analysis, that occurred during the four periods during july and august of 2016, was created a guide with tips for visibility gaining through the social networks Facebook, Instagram and Twitter, which are the most used platforms by these publishers. In order of helping the publishers to enjoy the best of the social media to gain more visibility, the used method was the bibliographic research as the main source of study. The guide was developed from the analysis made and its purpose is to help the publishers to improve the visibility of their products and brands with digital marketing.