Marketing nas organizações de serviços contábeis no município de Santa Maria

Abstract

This study aimed to investigate how corporations and accounting firms in the municipality of Santa Maria, using marketing tools. For this, there was first a literature review and questionnaire with thirty-five companies and offices of accounting services, and content analysis. After verified the data and an analysis, it was found that the use of marketing tools in the industry is embryonic, and can contribute to the image of accounting professional is to provide quality services, developing a personal brand, in which marketing tools can provide relevant assistance.