Busca da diferenciação no mercado de Cachoeira do Sul

dc.contributorRocha, Rudimar Antunes da
dc.creatorPohlmann, Ricardo Barreto
dc.date.accessioned2019-09-24T14:30:45Z
dc.date.accessioned2022-10-07T21:59:56Z
dc.date.available2019-09-24T14:30:45Z
dc.date.available2022-10-07T21:59:56Z
dc.date.created2019-09-24T14:30:45Z
dc.date.issued2004-04-19
dc.identifierhttp://repositorio.ufsm.br/handle/1/18404
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/4033520
dc.description.abstractThis is a research directly related to the study of the market demands of the company called PIQ Internet in the city of Cachoeira do Sul. Several tools were used to conduct this work like the SWOT diagram and questionnaires directed to the company target clientele. The final goal of this research was to identify the opportunities to enhance and fine tune the services provided for the company in an effort to recuperate a significant amount of customers lost along a period of PIQ Internet target market changes.
dc.publisherUniversidade Federal de Santa Maria
dc.publisherBrasil
dc.publisherUFSM
dc.publisherCentro de Ciências Sociais e Humanas
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rightsAcesso Aberto
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.subjectDemanda
dc.subjectClientes
dc.subjectMercado
dc.subjectDemand
dc.subjectClients
dc.subjectMarket
dc.titleBusca da diferenciação no mercado de Cachoeira do Sul
dc.typeTrabalho de Conclusão de Curso de Especialização


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