Quero Chef: plataforma de conexões gastronômicas

Abstract

It is proposed to enable an experimental project I Want Chef, creating a business model through the concepts of tools by Alex Osterwalder and Yves Pigneur (2010) with Business Model Canvas (BMC) and Larry Keeley (2015) with 10 Types of Innovation (The 10 Types of Innovation). The experimental project, in turn, is promoted in the area of gastronomy and a website is developed to contemplate the characteristics of these two tools. At first, a study was made in the area of entrepreneurship and business plans based on the authors Chiavenato (2008) and Dornelas (2016); Innovation Drucker (1987) with historical foundations and foundations in entrepreneurship and innovation and on the theme of business plan Stutely (2012). In a second moment for the idea of this experimental project to be validated before the society, was present in Santa Maria's first gastronomic and business event, called Gastro Business, to approach and understand the receptivity of the platform. At the end of this work, it was possible to verify that the idea was valid through the final development of a digital platform containing the characteristics of the developed BMC and 10TI tools. With this, this experimental project is extremely valid for the city of Santa Maria, valuing chefs and encouraging the market in an aggregating and professional way.