Identification of competitive and strategic constructs to the chilean apples in asiatic markets

Identificación de constructos competitivos y estratégicos de las exportaciones de manzanas chilenas a los mercados asiáticos

dc.creatorAdasme-Berrios, C.
dc.creatorOrtega-Rojas, R.F.
dc.creatorRodriguez-Gutierrez, M.
dc.creatorLobos-Andrade, G.
dc.date2012-11-29T22:15:29Z
dc.date2012-11-29T22:15:29Z
dc.date2012-06
dc.date.accessioned2017-03-07T14:59:04Z
dc.date.available2017-03-07T14:59:04Z
dc.identifierREVISTA BRASILEIRA DE FRUTICULTURA Volume: 34 Issue: 2 Pages: 416-423
dc.identifier0100-2945
dc.identifierhttp://dspace.utalca.cl/handle/1950/9121
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/376013
dc.descriptionLobos-Andrade, G (Lobos-Andrade, German). Univ Talca, Fac Ciencias Empresariales, Talca, Chile.
dc.descriptionThe research analyzes the competitiveness of apples exportations from Maule's Region, Chile, toward Asian markets of China, Hong Kong, Taiwan and India. The objective was to identify competitive strategies and determine the most important competitive advantage variables. A bootstrap and a factor analysis of principal component analysis (PCA) were carried out determining the strategic constructs. The results found indicate that the competitive strategies of the export sector is focused on achieving economies of scale and optimize production and trade, obtaining lower costs and effective competition in Asian markets.
dc.languagees
dc.publisherSOC BRASILEIRA FRUTICULTURA, VIA ACESSO PROF PAULO DONATO CASTELLANE, S-N, JABOTICABAL SP, 14884-900, BRAZIL
dc.subjectCompetitiveness
dc.subjectcompetitive strategy
dc.subjectfactorial analysis
dc.titleIdentification of competitive and strategic constructs to the chilean apples in asiatic markets
dc.titleIdentificación de constructos competitivos y estratégicos de las exportaciones de manzanas chilenas a los mercados asiáticos
dc.typeArtículos de revistas


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