Preferences for Berries Among Consumers in Southern Chile: Blueberries Are Produced but Are They Consumed?

dc.creatorSchnettler, B.
dc.creatorMiranda, H.
dc.creatorSepulveda, J.
dc.creatorDenegri, M.
dc.creatorMora, M.
dc.creatorLobos, G. M.
dc.date2012-08-29T23:33:09Z
dc.date2012-08-29T23:33:09Z
dc.date2011-09
dc.date.accessioned2017-03-07T14:58:09Z
dc.date.available2017-03-07T14:58:09Z
dc.identifierJOURNAL OF FOOD SCIENCE Volume: 76 Issue: 7 Pages: S458-S464 DOI: 10.1111/j.1750-3841.2011.02334.x
dc.identifier0022-1147
dc.identifierhttp://dspace.utalca.cl/handle/1950/8788
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/375692
dc.descriptionLobos, G (Lobos, German)Univ Talca, Sch Commercial Engn, Fac Enterprise Sci, Talca, Chile
dc.descriptionBlueberry plantations in Chile are oriented exclusively towards exports to northern hemisphere countries; however, this fruit has recently been introduced into the domestic market due to the increased supply and a fall in export market prices. Based on the previously mentioned, the objectives of the present study were to evaluate consumer preferences for 3 species of berries (blueberries, strawberries, and raspberries), sold loose (unpackaged) as opposed to packaged and branded, at different prices, in one of the principal blueberry producing areas of Chile; and to distinguish consumer segments by their preferences. To do this a survey was applied to 400 people in the Araucania Region of southern Chile, who were responsible for purchasing fruit for their households. Conjoint analysis showed a preference for raspberries and strawberries over blueberries, packaged and branded, at the lowest price. Total of 2 principal segments were distinguished by cluster analysis: "price sensitive" (42.7%), who preferred strawberries, and "sensitive to species of berry" (47.5%), who preferred raspberries and strawberries. The segments presented different profiles in their demographic make-up and fruit consumption behavior. Strategies are discussed that might reverse the low acceptance of blueberries in the Chilean domestic market.
dc.languageen
dc.publisherWILEY-BLACKWELL
dc.subjectblueberry
dc.subjectbrand name
dc.subjectconsumer behavior
dc.subjectfruit consumption
dc.subjectmarket segments
dc.titlePreferences for Berries Among Consumers in Southern Chile: Blueberries Are Produced but Are They Consumed?
dc.typeArtículos de revistas


Este ítem pertenece a la siguiente institución