Consultoría para la elaboración de un plan turístico rural para el municipio de Útica (Cundinamarca)
Fecha
2020-10-07Registro en:
Arias Medina, W. & Rodas Bravo, L. (2020). Consultoría para la elaboración de un plan turístico rural para el municipio de Útica (Cundinamarca). [Tesis de maestría, Universidad Santo Tomás Colombia] Repositorio Institucional
Autor
Rodas Bravo, Lucero del Pilar
Arias Medina, Wilfredo
Institución
Resumen
The objective of this degree work was to propose a rural tourism plan in the municipality of Útica (Cundinamarca), strengthening strategies of social and environmental impact complementary to the main activity of the population. To this end, a study with a qualitative approach (Logical Framework Approach) was carried out under the modality of a business project with a purposeful orientation. For the development of the adjusted general methodology, the tree of problems and objectives, the description of the participants, SWOT analysis, technical analysis, value chain analysis and risks, benefit analysis and economic / social / environmental indicators were elaborated. It was possible to identify a series of elements applicable to rural tourism that served as the basis for designing the tourism plan that this degree project offers as a contribution not only to public management but also to the improvement of the quality of life of the inhabitants of the rural areas of the municipality of Útica. Likewise, the battery of indicators applicable to the municipality of Útica was designed, highlighting the contribution to the rural tourism plan in meeting the sustainable development goals (SDG 2030) under the parameters defined by the World Tourism Organization, specifically for the rural tourism sector, seeking greater integration of the rural population in the national economy