Percepción de la dirección en empresas pyme de Cundinamarca sobre las barreras en las exportaciones hacia los estados unidos como un factor del desempeño exportador: a partir de un estudio de caso

Abstract

According to the literature reviewed in this paper, several significant factors that impacted every section of the companies studied, however, given the obstacles that arise in the export business, we decided to study the barriers, because despite being an important factor in the literature is even more important in the expansion of an international company. Therefore, by means of a case study there is an analysis of the perception that the direction in the small and medium enterprises (SMEs) of Cundinamarca had, on how barriers affected the process of exporting to the United States, for this reason, were studied 10 companies selected by its size and industry in order to have a diverse sample, including: chemical, manufacture of footwear, textiles, floriculture, horticulture, fish farming, industry and tanneries, and level of exporter of sales obtained from the year 2014 to this destination.