Reflexiones sobre la sobre la efectividad de las estrategias marca Perú y marca CO: convergencias y divergencias

Abstract

The following text is intended to reflect on the relationship between the Peru country brand and the CO Colombia country brand, to show through the word, at the same time, to be, at the same time, to the strength of these, to the relationships, at the same time are those that define your identity as a brand; on the one hand the roots to its essence and roots as Peruvians and on the other hand the passion of the Colombians; Coming to the conclusion that the culture and knowledge of a country's history can evoke love towards their homeland, thus creating a better country brand.