Significados sociales, estilos de vida y prácticas de consumo relacionadas con el consumo de anime y manga de los jóvenes aficionados con acceso a medios online en Bogotá.
Fecha
2016Registro en:
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Galvis Gomez, Angie Lizeth
Institución
Resumen
This document seeks to identify the social meanings of consumption Anime and Manga
for young fans between 20 and 23 years in Bogotá with online access.
Through interviews, observation and focus group seeks to know the origin of taste in
these young fans, after this proceeds to identify consumption Anime and Manga
recognize the identity of young fans and finally understand the lifestyle young fans.
From an analysis of these compiled for the lifestyle, habits and consumption practices
and identity, this information will be made proceeds to generate marketing strategies.