Oportunidad comercial para la exportación de curuba al mercado japonés

Abstract

The objective of this document have as purpose to show the commercial export opportunity of passiflora mollisima (passion fruit) to the Japanese market , identifying each of the relevant and influential aspects, to get this process a non-experimental investigation was carried out , with the final purpose to exhibit factors directly associated to the exportation process analyzing the different dimensions inherent in the process , that was divided in three parts , the analysis of the production and commercialization , managed to a cost analysis , prices and the market behavior , in second place logistic and requirements and for last japan and his commercial relationship parallel to a consumer profile , at the level of production and harvest it was determinated , the relation to the production cost in comparative with other examples relevant to the case , commercial indicators at national and international level through the prices analysis , and its commercial behavior defining the biggest consumers of the base study product , then it sought to distinguish the different bases and necessary requirements to get the exportation of the passion fruit to japan addressing logistic , tecnics and legal aspects that allow to recognize the key process as the accomplish of the standards established by the different ministries of the rising sun country like the health , work and wellness ministry and the agriculture and fisheries ministry , the last part of the document seek to define the potential of the Japanese market for products like the passion fruit , exposing the profile of the potential consumer and the evolution of the commercial relationships between Colombia and Japan