Estudio comparativo de las acciones de Marketing verde realizadas por las empresas Nutresa y Alpina durante los años 2011 a 2018

Abstract

This research aims to determine and publicize the actions related to green marketing that the Alpina and Nutresa companies have carried out during the last 8 years, in order to be able to position themselves in the top places in the food sector in the Ranking of Merco responsibility and corporate governance. To carry out this, an analysis of the sustainability reports of each of the companies was carried out from 2011 to 2018, where the main strategies and the evolution of these were determined over the years, knowing the impact of each in the environment and in all the environmental factors that are involved, that is why an analytical research was carried out that allows to know and know the impact of each of the strategies that companies use. This could be concluded that both companies handle very similar policies regarding responsible water, energy, improvements throughout their supply and production chain, supplier policies, responsible use of packaging material, waste management and control of their impact on the environment, healthy lifestyle campaigns, as well as making this known to their customers and work for the sustainable development goals proposed by the UN in its 2030 agenda.