Corea del Sur como posible mercado para el Açaí colombiano

Abstract

The general objective of this project is to analyze the opportunity for the export of Colombian Açaí to the South Korean market. To carry out this, an investigation will be carried out from a descriptive qualitative approach, which, based on the studies carried out, will proceed to carry out the corresponding analyzes, the collection of this information consulted is based on a documentary review. The analysis of the information is structured from the definition of categories of analysis of own elaboration taking as reference the theory of Competitive Advantage of Michael Porter. From the analysis carried out, it is evident that there is an opportunity to export Açaí to South Korea given that Colombia is one of the largest providers of exotic fruits in the world and that the cultivable territories of Açaí extend throughout the Amazon, the Pacific and part of the Colombian Putumayo, which represents an advantage to generate a high production and supply of the product to export and cover the possible growth of demand in the South Korean market, has government support programs that facilitate production and subsequent export, also supported by the Treaty of Free Trade with South Korea, which represents an opportunity to enter the market more easily and a relief in the payment of customs taxes at destination.