Análisis de las PYMES del sector de muebles en Colombia a partir del ingreso de compañías y productos extranjeros

Abstract

The aim of this project is to develop an analysis of the competitiveness of SMEs in the furniture sector in Colombia against the entry of new foreign companies, in order to determine how small and medium enterprises would face the entry of these foreign companies from an impact analysis derived from the diamond analysis of Porter's competitiveness and the entry of new competitors, a situation that must be experienced by companies from developing countries within the current internationalization systems. To this end, an analysis of the furniture sector was carried out and interviews and surveys were carried out in order to understand the views of SME entrepreneurs and potential customers in the sector.