Evaluación de la introducción de la avena en hojuela, molida y/o instantánea, al mercado colombiano: estudio de mercado

Abstract

The purpose of the next study is a timely need of a marketer food powder company located in the city of Medellin, which wants to expand its portfolio introducing new products with the objective of diversifying the offer for the segment of consumers belonging to socioeconomic levels 1, 2 and 3, include a larger number of clients to penetrate different marketing channels, thus allowing the company to offer the value proposition