Propuesta de campaña publicitaria digital para el posicionamiento de la marca Globos, Flores y Fiestas en el segmento millenial de la ciudad de Cali durante el año 2019

Abstract

The following degree work has the purpose of proposing a digital advertising campaign so that the millennial Cali audience knows and appropriates the brand Globos, Flores y Fiestas for the development of their celebrations and forms of social expression seeking their positioning in this segment. Taking into account the forms of virtual interaction of the public, will make use of social networks that have in common the client and its consumers to generate effective communication and engagement through different daily situations and interaction activities where young people feel identified and promote the voice to voice of the brand positively