masterThesis
Consultoría Empresarial para MiPymes (Carolina Luna)
Autor
Erazo Luna, Diana Carolina
Institución
Resumen
This project is part of the entrepreneurship rubric with the name of business consulting for MSMEs (Carolina Luna) through which two categories of services are offered: business services for consulting in initial MSMEs diagnosis, MSMEs strategic development, implementation of the strategic marketing plan, and commercial management, the second category of business services is training and seminars: the creation of personal brands, design or redesign of the corporate image, digital marketing, and innovation methodologies. Some characteristics differentiate the entrepreneurship project, such as the experience in the MSMEs sector, the two jobs currently being developed with two MSMEs, the confidence and empathy of the author. The estimated time for the creation of the consulting firm is for the year 2022. Also, the business objectives are: to position itself in the Colombian market as a consulting firm that accompanies the growth of MSMEs and that they become blue oceans. The market opportunity according to the statistics of the MSMEs in Colombia that represent 80% of the employment, contribute 40% to the GDP and 94.7% of the registered companies are micro companies and 4.9% are small and medium-sized companies according to the Colombian Confederation of Chambers of Commerce and the growing boom in consultancies and the arrival of large international consulting firms to the country, the consulting firm wishes to achieve a 3% market share within the first 5 years. During the investigation, it was evidenced that there is a growing boom in virtual business models, the need for MSMEs to differentiate themselves in the market and survive beyond the loans that can be obtained through state institutions. In addition to the growth in the Colombian market in the field of consulting, since it is increasingly important to seek advice in certain areas The initial value of the project is $42 ́735.545 COP. The financing that is needed is approximately $10 ́000.000 COP, which will be obtained through a financial loan, since the author has certain own resources since she has been working on the project for some years. The internal rate of return is 56,67% with a payback period of 1,97 years, and a breakeven point in pesos of $76 ́004.877 COP.