Estrategia de marketing digital para la empresa Disgobeny SAS

Abstract

Disgobeny S.A.S, recognized for its 20 years of management in the Casanare department, is one of Alpina's authorized distributors of food products. Its provision of services is redirected to neighborhood stores found in the sector, where it seeks to offer the Alpina product line along with other products from the same food line, to provide better purchasing alternatives, accessibility, and competitive prices. The latest digital trends in commerce have considerably affected the company due to the lack of modernization and updating on digital platforms. Based on these results, the objective is to announce a digital proposal for the company, generating a position through optimizations on the website, creation of content on social networks and the use of tools such as Google Adwords, for the creation of announcements and measurement of results.