Selltech

Abstract

This work was developed during the period of the second semester of the year 2021, during the undergraduate option course (PADE) 2 of the Universidad del Rosario in which, whose purpose is purely institutional. In this, the different digital strategies that Selltech implemented for the commercialization of its products, generation of commitment and brand recognition were established, it is worth mentioning that these strategies were learned during the course of this matter. For this, it was necessary to set general and specific objectives, where the idea of entrepreneurship was also made known, what it was about and what audience it was intended to reach. In the same way, a clear definition of the Buyer persona was made, the content strategies, with which the digital content strategies were subsequently raised, in which the different types of advertising that Selltech will use can be found, such as: Pop up marketing, display, remarketing, social ads, advertising on social networks, email marketing, influencer alliances and proximity marketing tools that will be managed.