Estrategia digital para aplicación Job Jobs

Abstract

A digital marketing strategy is developed to publicize the Job Jobs application in such a way that, by creating a web page, each of the services contained in this application will be presented, such as searching for activities that do not require experience, also seeking advice with professionals and also students who are in an advanced semester of their university careers. In addition, it will be taken into account during the development of the strategy, social networks such as Facebook and Instagram. Regarding product segmentation, we take as a reference a buyer person who is between 25 and 50 years old with an average annual salary of 6,000,000 and 60,000,000 respectively, taking into account their hobbies, users in the city of Bogotá, availability of time to spend with family and friends, and finally feel safe and happy with each of your proposed projects. The content strategy has the function of generating high quality services that are always available and also to the taste of consumers, regarding the positioning of the SEO strategy, main keywords such as: Bogotá, companies, favours, easy will be taken into account and fast, taking into account each of the keywords mentioned above to achieve advertising ads and also recognition by the client. However, the development of a web page in which the consumer will be able to interact with each of the services offered by the application will also be managed, providing information on each of the activities that will be developed to generate greater contact, recognition and loyalty regarding the brand and the application. Finally, you want to generate an impact in a community that has time availability and thus also take advantage of the services provided by this application. Observations by users via email will be taken into account in order to promote recognition, quality in each of the services offered and finally achieve greater external recommendations from them.