Propuesta marketing digital para Animal Kingdom

Abstract

The present work aims to present a digital marketing plan for Animal Kingdom veterinary medicine in order for it to enter the digital world, taking advantage of its value proposition in the market and the technological tools with which it can be made known to clients potential customers, in the same way to provide quality content and interest to existing customers in order to retain them, all this to generate a competitive advantage in the market. Animal Kingdom is a veterinarian that, although it has a history of four years and loyal clients, does not have an internet presence, therefore, throughout this work we will present several digital strategies adapted to the needs of the company, a presentation of the company, as well as SWOT analysis, of the competition, definition of the client's profile and objectives, as well as digital marketing strategies such as content strategies, social media, website, email marketing and google ads.