dc.contributor | Piñeros-Espinosa, Rafael-Alejandro | |
dc.creator | Manzanera Piedrahita, Rosana | |
dc.date.accessioned | 2022-04-19T20:35:50Z | |
dc.date.accessioned | 2022-09-22T14:42:26Z | |
dc.date.available | 2022-04-19T20:35:50Z | |
dc.date.available | 2022-09-22T14:42:26Z | |
dc.date.created | 2022-04-19T20:35:50Z | |
dc.identifier | https://repository.urosario.edu.co/handle/10336/34022 | |
dc.identifier | https://doi.org/10.48713/10336_34022 | |
dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/3441435 | |
dc.description.abstract | Globalization has highlighted the weakness not only of the world economic system, but also the importance for consumers of being aware when buying a product. This, implies a purchase decision process that today's consumer is willing to assume, given the level of commitment and responsibility he feels towards future generations and the environment. However, this purchase decision process has become a challenge for companies to meet their needs according to their demands. Which implies modifications in its production processes, use of recyclable materials, marketing strategies, among other methods that guarantee being able to maintain a loyal relationship with their consumers in the short and long term. | |
dc.language | eng | |
dc.publisher | Universidad del Rosario | |
dc.publisher | Administración de Empresas | |
dc.publisher | Escuela de Administración | |
dc.rights | http://creativecommons.org/licenses/by-nc-sa/2.5/co/ | |
dc.rights | info:eu-repo/semantics/openAccess | |
dc.rights | Abierto (Texto Completo) | |
dc.rights | EL AUTOR, manifiesta que la obra objeto de la presente autorización es original y la realizó sin violar o usurpar derechos de autor de terceros, por lo tanto la obra es de exclusiva autoría y tiene la titularidad sobre la misma.
PARGRAFO: En caso de presentarse cualquier reclamación o acción por parte de un tercero en cuanto a los derechos de autor sobre la obra en cuestión, EL AUTOR, asumirá toda la responsabilidad, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos la universidad actúa como un tercero de buena fe.
EL AUTOR, autoriza a LA UNIVERSIDAD DEL ROSARIO, para que en los términos establecidos en la Ley 23 de 1982, Ley 44 de 1993, Decisión andina 351 de 1993, Decreto 460 de 1995 y demás normas generales sobre la materia, utilice y use la obra objeto de la presente autorización.
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POLITICA DE TRATAMIENTO DE DATOS PERSONALES. Declaro que autorizo previa y de forma informada el tratamiento de mis datos personales por parte de LA UNIVERSIDAD DEL ROSARIO para fines académicos y en aplicación de convenios con terceros o servicios conexos con actividades propias de la academia, con estricto cumplimiento de los principios de ley. Para el correcto ejercicio de mi derecho de habeas data cuento con la cuenta de correo habeasdata@urosario.edu.co, donde previa identificación podré solicitar la consulta, corrección y supresión de mis datos. | |
dc.rights | Atribución-NoComercial-CompartirIgual 2.5 Colombia | |
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dc.source | instname:Universidad del Rosario | |
dc.source | reponame:Repositorio Institucional EdocUR | |
dc.subject | Consumo | |
dc.subject | Responsabilidad | |
dc.subject | Emociones | |
dc.subject | Lealtad | |
dc.subject | Sostenibilidad | |
dc.subject | Clientes | |
dc.subject | Comportamiento | |
dc.subject | Decisión | |
dc.title | Responsible consumption and its implications on today’s society | |
dc.type | bachelorThesis | |