Tú Orgánico - Por una alimentación consciente

Abstract

The project consists of a business model that uses technology to connect farmers of organic products with consumers aware of the impact of food on their health and the environment, through fair trade, highlighting the work of the farmer and the origin of their products. The project will initially operate in the department of Valle del Cauca. In Tú Orgánico, we seek to create the largest community in Latin America of consumers of organic products focused on conscious eating as the main pillar of health and well-being. It is planned to start with the sale of organic products through the model until, in the future, centralizing your information in the production, transport and sale processes. By 2025, it is expected to have the largest community in Colombia for buying and selling organic products, taking the field into more hands. Likewise, to be recognized for the honesty and commitment towards joining forces to connect conscious consumers with healthier and better-quality agricultural products. In addition, Tú Orgánico cares about the origin of food in relation to food producers and traceability, that is, how they get to your hands, consumers do not buy an organic product, they buy a story behind each product. The Company has a Minimum Viable Product – PMV or MVP for its acronym in English made with the support of a farm that produces organic products, with Eco Cert certification, to achieve the direct sale of its products to the consumer, being Tú Orgánico who connects the supply and demand of products.