bachelorThesis
TEIA
Autor
Jaimes Morales, Jennifer
Quintero Ariza, Marlyn Yulie
Vergara Upegui, Laura Marcela
Institución
Resumen
The purpose of this document is to show the validation of TEIA’s business model, with the development of activation events, prototype iteration, MVP construction, customer profiling, among others. TEIA is a brand of femenine casual clothes that wants to promote practices of inclusion in terms of sizing, representation of the different body types and encouragement of self esteem and body image of women between 18 and 28 years old, with social media culture, creative persons, who look for practicality and comfort. Additionally, our production base is composed of low-income employees and lack of job opportunities, as we are a brand committed to creating social impact. TEIA is different from other brands by not separating women because of their body type, as we offer a variety of clothes and styles they can adapt to their bodies, and offer the possibility of fitting their clothes according to their expectations and unique needs. Additionally, as part of its marketing strategies, TEIA offers to its Instagram community some education on body image, self-esteem, and self-love, seeking to establish a close relationship with the client. In financial terms, it is expected to obtain an income of $1'912,000 from the sales of the first collection, producing a profit of $1'048,000. The financial break-even point is 25 garments and the operating break-even point is 4 garments. The financing of the first collection was made from the contributions of shareholders for $863,994.