Cultural diplomacy: The profession of a few, the task of everyone

Abstract

In a global scenario whose State and non-State actors are being reshaped, the role of diplomacy in establishing and improving the relations between countries has acquired a new dimension. With an in-depth cultural diplomacy, a concept little studied in Colombia so far, one can change the image and positioning of the country on an international level, argues Sandra Montoya, professor at the Faculty of Political Science, Government and International Relations at the Universidad del Rosario.