CBD Fem

Abstract

The next degree project had its beginnings in 2021-1 in the first part of the advanced program for professional training (PADE 1), in which we formed our brand and hence the entire trajectory that leads to creating a new product. We established our target audience, the purpose of the brand, the objectives of the project, we conducted a market study, we defined our mission and vision, and the development of this. During the year we continued with the idea of degree work in which we developed the business idea with our brand in the second part of the advanced program for professional training (PADE 2) in which we developed the digital marketing strategy of the brand, the digital analysis of the competition counting on the organic and inorganic positioning, the website was created and we decided what was our focus and objectives with our clients through a blog that facilitates interaction with them, finally, we decided to implement the strategy of Email Marketing to strengthen the relationship with our leads and communicate our interaction and attraction strategies on our social networks.