AD Agencia de Marketing Digital

Abstract

AD Agencia de Marketing Digital is an entrepreneurship, which has services focused on guaranteeing to the micro entrepreneurs and entrepreneurs of Popayán city effective digital marketing strategies, which are flexible and focused on their needs, enabling them to continue growing and generating greater recognition in the region. Currently, the market opportunity in the Cauca’s department is increasingly high, entrepreneurs progressively feel the need to know and learn from experts, more about digital marketing strategies, which they can implement in their daily business activities, additionally, the eight entrepreneurs chosen as a sample to validate the research, mentioned that they have been stagnant with their sales and need a boost to create content and learn much more about how social networks are currently working. Finally, financially, AD Agencia de Marketing Digital expects to have sales of around $ 50 million pesos for the first year, additionally it has a capital of $ 2 million pesos, which finances the expenses of the first month and helps to have a higher remuneration at the end of the first year.