bachelorThesis
GetMoving: ropa deportiva femenina
Autor
Hincapié López, Valeria
Institución
Resumen
The goal is to achieve the creation of a community of women who want to feel comfortable, beautiful, empowered and strong when it comes to exercising. Strengthen through clothing, love and passion for sports, deliver unique products and have an after-sales service that makes all customers feel important and special to the brand. At GetMoving, clothing for physical activity (leggings, tops and bikers) is created with an intelligent fabric that achieves a one size fits all from S to L and a size XL for larger lasts, this being the biggest competitive advantage. The company will be formed at the end of 2022.