Vegatel

Abstract

Vegatel is a project that plans to be located in the city of Bogotá, the service offered is the distribution of vegan fabrics and leathers, in order to provide large companies and / or consumers with innovative and exclusive options of sustainable raw materials, vegan and environmentally friendly to develop different products, from clothing and accessories to car cushions and furniture upholstery. Vegatel handles fabrics that most distributors do not handle, focusing more precisely on vegan leathers, in the country there are no substitutes that compete directly with animal leathers due to their quality and design. However, Vegatel imports a large catalog of vegan leathers of different brands, qualities, colors and finishes, such as: DESSERTO, Piñatex, ZVENDER, among others. Vegatel's vision is to become the largest distributor of vegan leathers in Colombia, providing the country with innovation, economic growth, consumption and sustainable production. With the mission of providing the national textile industry with new raw materials that allow the manufacture of sustainable and vegan products while promoting the diversification of products and the expansion of its target customer segment. This business model has great potential due to its environmental, sustainable and vegan purpose, as consumers today are more aware of what they buy and pay and more attention to the making of and components of the products they consume, for which a project that focuses on this type of greener and more sustainable philosophy, in order to call for responsible consumption and offer products to carry out this action, draws a lot the user's attention since they do not have to sacrifice the style, quality and design of leather when buying responsibly.