Space Out

Abstract

Space Out is a project created by Daniela María Lasso Tóvar and María Alejandra Valero Rodríguez, operations manager and designer of the brand. Our brand is created with the purpose of offering garments that meet the needs of frequent customers for clothing when buying, whether in a physical store or in a virtual store, that they maintain a constant follow-up of social networks and that they can feel relieved because They find the ideal color and size in their clothes that they like the most and be able to combine with outfits that they already have in their closets. Our market niche is based mostly on young people between 18 and 30 years of age who are located in Bogotá and additionally who frequent social networks. Exclusive services are offered at home, where customers can have the garments adjusted and fixed that customers believe they need or have a factory defect in order to fully satisfy them. First-hand, Space Out will offer black and white shirts with designs alluding to the brand's theme. To date we have met most of our proposed goals, such as restructuring the logo and creating an Instagram account to boost our sales. By the end of the year we expect our sales to increase.