bachelorThesis
Flottweg SE - Market Research
Autor
Gil Jiménez, Daniel
Institución
Resumen
The German company Flottweg SE, which is one of the world’s leading companies in the mechanical separation industry, decided to further move into the direction of industry 4.0, by putting more effort into the topic of digitalization. We, as students from the University of Applied Sciences Upper Austria, could apply our knowledge by providing Flottweg with a new perspective on the topic of digitalization. Our project was focused on conducting com-prehensive research in the fields of megatrends, hurdles and barriers on the pathway of digi-talization, and strategies on change management with a focus on implementing new technolo-gies. As every other corporation, Flottweg is facing certain challenges on its way of imple-menting new digital technologies. These challenges have to be taken into account when de-veloping the strategy of introducing any new technology. Our project is based on pointing out those challenges from both, the customer’s point of view as well as the company’s point of view. Furthermore, in our research, we focused specifically on particular physical trends which are autonomous vehicles, additive manufacturing and advanced robotics. Additionally, we looked on certain digital trends such as Internet of Things, Smart Sensors, Artificial Intel-ligence or Blockchain technologies. As the crucial new technologies that can be applied in the company environment Additionally, we particularly looked at technologies that are already used by Flottweg’s three main competitors Andritz, Alfa Laval and GEA , to to build up competences as soon as possible and change the position of being a fast follower to the position of being a first mover. In order to build up these extremely important competences, a very customer-centric approach is required and a good balance between costs and benefits has to be found. As we worked on this project from an outside perspective, we were not able to con-duct a detailed analysis for Flottweg SE about trends that could be beneficial for the compa-ny. With concluding comprehensive research, we tried to establish implementation guidelines that could help Flottweg SE to introduce new technologies in a sustainable way. A strong digital adoption strategy is based on continuous flow of information and get-ting all stakeholders involved. We ascertained six important steps that should help to achieve a sustainable and long-lasting effect when implementing new solutions within a corporation, particularly Flottweg.