Marketing management: a strategic approach with a global orientation
dc.creator | Boyd, H.W. | |
dc.creator | Larreche, J.-C. | |
dc.creator | Walker, O.C. | |
dc.date | 2018-09-25T17:33:16Z | |
dc.date | 2018-09-25T17:33:16Z | |
dc.date | 2012-05-31 | |
dc.date | 1995 | |
dc.date.accessioned | 2020-09-21T14:46:12Z | |
dc.date.available | 2020-09-21T14:46:12Z | |
dc.identifier | 256125767 | |
dc.identifier | https://bibliotecadigital.infor.cl/handle/20.500.12220/19471 | |
dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/3153775 | |
dc.description | 555 páginas : cuadros, gráficos, diagramas | |
dc.language | Inglés | |
dc.publisher | Irwin | |
dc.subject | ADMINISTRACION | |
dc.subject | COMERCIALIZACION | |
dc.title | Marketing management: a strategic approach with a global orientation | |
dc.type | Monografías | |
dc.coverage | Chicago |