El caso de Try My Ride, un emprendimiento en Colombia, pionero de una transformación cultural a través de la movilidad sostenible

dc.contributorPiñeros-Espinosa, Rafael-Alejandro
dc.creatorGómez Aguilar, Jesús Alejandro
dc.date.accessioned2019-09-19T16:14:49Z
dc.date.available2019-09-19T16:14:49Z
dc.date.created2019-09-19T16:14:49Z
dc.identifierhttps://repository.urosario.edu.co/handle/10336/20295
dc.identifierhttps://doi.org/10.48713/10336_20295
dc.description.abstractGiven that vehicular traffic has a strong environmental social and economic impact, the mobility has turned into a challenge for the big cities. Thus, this work documents the case of the company Try my Ride, a sustainable entrepreneurship that promotes the sustainable mobility. This company has developed a mobile application, between other strategies to attain the cultural change in the companies that attends, with important results backed in positive indicators of sustainable mobility. This document presents a simple case study, with an exploratory, descriptive and explanatory scope. The methods chosen for the evidence collection were documentary review, semi – structured interview and direct observation. The interviews were realized to the entrepreneur, an employee and a client. The technique of data analysis was categorial coding. The results show the need to establish systems of follow-up and control of sustainability. Likewise, that is fundamental to adopt a style of responsible leadership and carry out a process of cultural transformation to get results in the triple bottom line of sustainability: economic, social and environmental.
dc.languagespa
dc.publisherUniversidad del Rosario
dc.publisherMaestría en Administración MBA
dc.publisherFacultad de administración
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAbierto (Texto Completo)
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dc.sourceinstname:Universidad del Rosario
dc.sourcereponame:Repositorio Institucional EdocUR
dc.subjectSostenibilidad
dc.subjectProposición de valor
dc.subjectTransformación cultural
dc.titleEl caso de Try My Ride, un emprendimiento en Colombia, pionero de una transformación cultural a través de la movilidad sostenible
dc.typemasterThesis


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