Plan marketing digital empresa Mr. Coco

Abstract

In the competitive markets tendencies have been noticed in the way companies are approaching prospects and new clients. Where, it is important to highlight the use of social media for reaching in an accurate and efficient way the target audience. This is the main reason for companies, no matter the industry they belong, develop digital marketing plans with the purpose of attracting clients and thus be competitive within the market. The presence of digital marketing is fundamental for accomplishing an approach to the client and let them know about the product or service to promote. The main objective of this work is to design and present a digital marketing plan applying the knowledge acquired to a company already established. The use of social media is going to be considered as a model for the implementation and give a preview of the strategy to the company.