Planejamento estratégico nas organizações prestadoras de serviços contábeis

Abstract

The subject tackled in this account reaches organizations or enterprises formed by one or more people that transform raw materials in products or services to contemplating society necessities with the aim of financial or social return, generating jobs or producing incomes to the Federal Government, States or towns through tax payment. All human being feel pride and satisfaction in helping other people. With this establishment, the enterprises that practice social responsibility stimulate the satisfaction of people and group in joining to environmental and community projects, coming up new chances. The greater beneficiary with the results of involvement in community actions, are the people that develop, generating positive effects capitalized in all personal relations, as much internal as external. Planning is the process that involves evaluation and decision making in probable sceneries, with the aim of define a plan to reach a desired future situation based upon the information about environmental variables, beliefs and values, mission, management pattern, pre-established organizational structure and the conscience of social responsibility constituting a challenge of accounting organizations for sustainable development so guaranteeing its continuity as services render.