Análise das variáveis que influenciam a seleção de empresas para o guia de sustentabilidade da revista Exame

Abstract

The aim of this study was to determine the variables that influence the selection of companies for the Exame Magazine Sustainability Guide. The variables analyzed were: firm size, sector of activity, location, participation in the stock market, stock control, ownership and participation in the ISE corporate sustainability index. It was used as the database the 500 largest Brazilian companies, from 2012, listed by the magazine “Exame Melhores e Maiores”, and the 21 model companies in 2012, according to the Sustainability Guide published by the same magazine. To develop the model for risk factors associated with the selection of these companies to the Exame Sustainability Guide the logistic regression technique was used. Among the tested covariates, sector of activity, stock control and participation in the ISE, were statistically significant, what suggests that firms whose activities use directly natural resources and/or modify the environment; that are more internationalized, controlled wholly or partly by foreign countries; and forming part of the ISE are more likely to be selected for the guide. It is believed that the findings of this study contribute to and expand the understanding of the business characteristics that may influence practices of Corporate Social Responsibility and Corporate Sustainability. Furthermore, the results can serve as a reference for future research, both in relation to corporate environmental and social issues, and in relation to the logistic regression.

The aim of this study was to determine the variables that influence the selection of companies for the Exame Magazine Sustainability Guide. The variables analyzed were: firm size, sector of activity, location, participation in the stock market, stock control, ownership and participation in the ISE corporate sustainability index. It was used as the database the 500 largest Brazilian companies, from 2012, listed by the magazine “Exame Melhores e Maiores”, and the 21 model companies in 2012, according to the Sustainability Guide published by the same magazine. To develop the model for risk factors associated with the selection of these companies to the Exame Sustainability Guide the logistic regression technique was used. Among the tested covariates, sector of activity, stock control and participation in the ISE, were statistically significant, what suggests that firms whose activities use directly natural resources and/or modify the environment; that are more internationalized, controlled wholly or partly by foreign countries; and forming part of the ISE are more likely to be selected for the guide. It is believed that the findings of this study contribute to and expand the understanding of the business characteristics that may influence practices of Corporate Social Responsibility and Corporate Sustainability. Furthermore, the results can serve as a reference for future research, both in relation to corporate environmental and social issues, and in relation to the logistic regression.